Chicagoland's First Gold Investment Boutique "Bullion Express" Opens in Highland Park

New upscale shopping experience allows investors to buy and sell physical gold and silver

HIGHLAND PARK, Ill., Feb 08, 2012 (BUSINESS WIRE) -- DGSE Companies, Inc. announced today the grand opening of its Bullion Express location in Highland Park, IL. Transforming the purchase of gold from an electronic transaction to an in-person tangible investment, Bullion Express will offer precious metal bullion for purchase and same day delivery.

"The price of gold rose 10 percent in 2011, and many investors with an eye to the future have diversified their portfolios by acquiring an interest in gold and silver," said William Oyster, DGSE Companies, Inc. Chairman and C.E.O. "Bullion Express provides an opportunity to purchase precious metals in a safe, straightforward environment where one can see and evaluate their gold and silver choices first hand."

Bullion Express offers a trained staff experienced in the buying and selling of bullion. Guests will be able to get up-to-the-moment precious metals market pricing and have their questions answered about physical gold investing.

"No one offers buyers this kind of specialized experience," said Oyster. "Until now, gold and silver investors mostly held paper, not actual hard assets. A Bullion Express customer can take their purchase home that day -- a new opportunity to own a tangible investment in gold."

Customers also have the ability to sell bullion with the same straightforward experience as buying. This ability to easily transition in and out of physical precious metal investments with unprecedented low cost is a first for the US consumer.

"Those interested in expanding their holdings to include gold and silver should visit Bullion Express in Highland Park," said Oyster. "It's the smartest place to explore the opportunity of physical gold investing."

Bullion Express is located at 1831 St. Johns Avenue in Highland Park and is open from 10-6 Monday through Friday and 10-4 Saturday.

Oyster concluded, "We are also happy with the way construction is progressing at our Buckhead, GA location. We are still expecting this new store to be open in early Spring 2012."

About DGSE Companies, Inc.

DGSE Companies, Inc. wholesales and retails jewelry, diamonds, fine watches, and precious metal bullion and rare coin products through its Bullion Express, Charleston Gold & Diamond Exchange, Dallas Gold & Silver Exchange, Southern Bullion Coin & Jewelry and Superior Gold & Diamond Exchange operations. DGSE also owns Fairchild International, Inc., one of the largest vintage watch wholesalers in the country. In addition to its retail facilities in Alabama, California, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee and Texas, the Company operates internet websites which can be accessed at , , , and . Real-time price quotations and real-time order execution in precious metals are provided on another DGSE website at . Wholesale customers can access the full vintage watch inventory through the restricted site at .

The Company is headquartered in Dallas, Texas and its common stock trades on NYSE Amex Exchange under the symbol "DGSE."

This press release includes statements which may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. In addition to the results presented in accordance with Generally Accepted Accounting Principles throughout this press release, DGSE has presented non-GAAP financial measures such as EBITDA. The Company believes that these non-GAAP measures, viewed in addition to and not in lieu of the Company's reported GAAP results, provide useful information to investors because they are an integral part of the Company's internal evaluation of operating performance. In addition, they are measures that DGSE uses to evaluate management's effectiveness. DGSE's non-GAAP financial measures may not be comparable to similarly titled measures presented by other companies.

SOURCE: DGSE Companies, Inc.